Archive for Zerona in the News
Rachael Ray Features The Zerona Laser Lipo
I had a bunch of patients asking me if I saw the Rachael Ray show a few weeks ago… finally I did just yesterday.
Here is the video for you to see it if you have yet to watch it…
People asked me if I liked it… then they were at first surprised by my response.
Look, it’s great that more people are learning about Zerona. How safe it is – completely. How effective it is – research shows an impressive 3.5 inches on average to the waist/hip/thighs combined without breaking a sweat or diet. How easy it is – you just lay there. How affordable it is – between $2000 to $3000, a small fraction of liposuction.
But what I didn’t like was the little phrase that the doctor on the show said that was left unaddressed by Ms. Ray.
Watch the show again… listen for what is said when she asks about the cost.
The doctor’s response was some thing to the effect of “The cost of the treatment for 6 sessions is between $2,000 to $3,000… In my office we charge $1800. and for those that do not lose 3 inches we give them a credit of $1000 toward a different procedure such as liposuction.”
There are a few things I have issue with…
FIRST. Why is the doctor charging less than what all of the doctors have be asked to charge? Why is it only $1800? What are they not getting with that care?
SECOND. If the patient fails to get results, it is great that the office is offering something…. BUT… $1000 credit to a different procedure such as liposuction?! Ok now lets discuss this a bit more.
I wonder how many people in that office fail to get 3 inches. I also wonder how much it cost for liposuction to be performed at that doctor’s office. I wonder it financially it is more advantageous for the office to not get results, then to perform a surgical procedure on some of those patients. (I think in business that is called a “lost leader” – that being something that the business loses money on in the hope that they will make the real money on other products or services.)
I think what bugs me is this: what is the incentive for that doctor to get the BEST Zerona results without surgery?
Look, like I said, at least this doctor is offering something for those that don’t get average results… but I wonder what is being done to help patients get the best results on the ZERONA. Period.
I have come to learn that not all Zerona offices are the same.
In fact, I am learning that those offices that accept everyone and give minimal nutritional support are getting less than average results more often. I’m afraid that is going to create much disappointment out there… and that affects my practices.
I don’t mean to be the one pointing out the negative but I don’t want people so mesmerized by all the great things on the Rachael Ray show that they miss some details.
I’d rather point it out than someone else… you with me?
I hope this blog strikes a nerve among my doctor blog subscribers… I’d love to hear from you.
Blessings,
Dr. Troy Don DC QME
If you have not already subscribed to my posts you can do that on the right. Also, for more information or a Zerona consultation, please give one of my offices a call.
Article by Dr. Troy Don, DC QME, Southern California’s Zerona Laser Liposuction Professional
Highest Flattery for Dr. Don’s Zerona Blog… oh really?
Before I share with you the shocking main point of today’s blog, I first wanted to say thank you!
For those of you who are subscribing to and commenting on my blog: thank you for the fantastic feed back, support, and sharing of my site with others.
This site was ORIGINALLY designed as an information source, a resource, a reference guide for MY patients… which it has accomplished nicely. It’s humbling and a bit shocking that this site has become THE SOURCE throughout the entire globe. I have doctors and patients throughout the world asking me questions (email has become something of a nightmare.)
NOT SURPRISINGLY… this site has also become a source of information for other doctors…
SURPRISINGLY… many sites use my blog as a “Word for word” resource!
They say “imitation” is the highest form of a flattery…
Okay fine.
But to use my material word for word? That’s not flattery that’s something else.
Don’t get me wrong… I am very happy and willing to allow doctors to use my information for their patients … heck, they can even use my material on their site…
… Just give me some credit.
All of this came to me as a result of patients telling me about other website out there that were using my material. I told them that didn’t bother me. Then they explained that my information is being “sold” or “written” as if was the Doctor’s own information.
I want to believe that all of these “word for word” occurrences were done without the doctor’s knowledge – you see most doctors do not actually write their blogs, but rather have other write for them. So the doctors have no idea this is being done.
If you are one of those website developers… please put my material in your own words… it helps everyone. And if you do feel like using my material “word for word”, simply give me credit.
On the bright side… I guess this challenge comes with the territory.
Thanks again for making my site so popular.
Stay tuned because I have a lot more in store for you…
Blessings,
Dr. Don
PS – Also thank you to Erchonia Medical (www.erchonia.com), Dr. Paul Maguire, Dr. Madison Spurlock (www.bodybylaser.com) for your support and help.
The Zerona Laser On The Doctors TV Show Irritates Dr. Don… Sort Of
Ok, so on my birthday The Doctor TV show features the Zerona Laser… that was a week ago… and I’m still dealing with the affects of the show…
It was a great segment and showed how effective the Zerona Laser really is. The patient’s story was nothing new… she had kids and couldn’t lose the weight in her mid section.
Why don’t you just watch it here…
Now I have to say that the Zerona Laser being featured is a great thing for…
… helping the world to know more about it
… It’s giving patients a safe and fast and effective alternative to surgical options
… It’s giving patients a boost and kick-start to getting in shape and starting a healthy life style!
These are all great things!
Unfortunately…
When the showed aired people started to do their own research, that lead them to my website, www.SoCalZeronaLaser.com and then rather than read the content on the website, interested patients and doctors from across the nation flooded my office with calls and emails asking questions that were already on the website.
We are busy enough that we don’t need to be a call center for information. So you could imagine my irritation when it’s affecting my staffs’ normal duties. So let me say here publicly – “My staff is the best! Thank you for helping all of the interested patients and doctor get the right information and direction.”
I… we… still have not gotten back to everyone who asked for my personal attention.
Its understandable that we got some many calls seeing as this is the only website of its kind.
I think I’ll ask some other doctors to contribute to this site. Readers, what do you think?
I have a feeling The Doctors TV Show is just the beginning…
Blessings,
Dr. Don
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Article by Dr. Troy Don, DC QME, Your Zerona Laser Professional in Southern California



